Research objective: Better services for people
No matter whether it’s childcare, care, mobility, education or neighbourhood services: In contrast to industry, there has been little sign of comprehensive digitization in such person-related services to date. But that is just changing. In an interdisciplinary joint project funded by the Federal Ministry of Education and Research (BMBF) with the participation of Jacobs University Bremen, scientists want to find out how new solutions and offers for tomorrow’s services are created and could look like.
„There is enormous potential in this sector, which is still far from being exploited,“ says Dr. Christoph Lattemann, Professor of Business Administration and Information Management at Jacobs University. The aging and individualization of society is increasing the demand for personal services that are tailored to the needs of users. Digital media can bring the participants together in an interactive process, from which new business fields and offers emerge.
The team at Jacobs University around Lattemann and his colleagues Beke Redlich, Simon Fischer and Ricardo Guerrero acts as a kind of personal service itself. It networks the eight universities involved in the project, brings the findings together, discusses and disseminates them with experts, companies and other stakeholders and makes them available to the general public via a digital platform. At the same time, the scientists also conduct their own research, for example on an analysis grid for the classification of person-related services.
The project is funded by the BMBF with a total of approximately 1.7 million euros over a period of three and a half years. Jacobs University will receive 660,000 euros of this amount.
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About Jacobs University Bremen:
Studying in an international community. Obtaining a qualification to work on responsible tasks in a digitized and globalized society. Learning, researching and teaching across academic disciplines and countries. Strengthening people and markets with innovative solutions and advanced training programs. This is what Jacobs University Bremen stands for. Established as a private, English-medium campus university in Germany in 2001, it is continuously achieving top results in national and international university rankings. Its almost 1,400 students come from more than 100 countries with around 80% having relocated to Germany for their studies. Jacobs University’s research projects are funded by the German Research Foundation or the EU Research and Innovation program as well as by globally leading companies.
For more information: https://www.jacobs-university.de
Thomas Joppig | Jacobs University Bremen gGmbH
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Prof. Dr. Christoph Lattemann | Professor of Business Administration and Information Management
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