EMAC Fall Conference Comes to the University of Bremen, with Public Lectures
The university's markstones Institute will host the EMAC Fall Conference from September 16 to 18. The program includes four public lectures, including one on the rise of China's automotive industry and its impact on international competitive strategy.
Under the theme "Mind the Gap – Marketing Relevance in a Technology-Driven World," around 250 participants from around the world will gather for workshops and talks. The European Marketing Academy (EMAC) brings together marketing theorists and researchers, with more than 1,000 members across 57 countries.
Four of the lectures are open to the general public. They will take place in the “Keksdose” lecture hall building on the University of Bremen campus. All four are free to attend, with no registration required.
Thursday, September 17, 9:30 a.m.: "From Insight to Impact: How Research Shapes Minds, Markets, and Society" – a talk by Michael Haenlein, Professor of Marketing at ESCP Business School
Thursday, September 17, 10:10 a.m.: "Relevance and Substantive Significance in Marketing Research" – a talk by Marc Fischer, Professor of Marketing Science and Analytics at the University of Cologne
Friday, September 18, 1:30 p.m.: "The Rise of China's Automotive Industry – An Example of a Paradigm Shift in International Competitive Strategy" – a talk by Dr. Stephan Wöllenstein, former CEO of Volkswagen China
Friday, September 18, 2:15 p.m.: "Changes in Grocery Retailing and Changes in the Supply Chain – The Digital Journey of the REWE Group" – a talk by Andreas Persigehl, Chairman of the Management Board of REWE Region Nord
Weitere Informationen:
https://www.uni-bremen.de/en/markstones
https://www.uni-bremen.de/en/markstones/emac-fall-conference-2026
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